Santa Margherita goes to Osheaga Festival in Montreal
08 • 09 • 2023

Santa Margherita goes to Osheaga Festival in Montreal

From the 4th to the 6th of August at the Osheaga Festival we were official wine partners during the entire weekend. 
The Osheaga Festival is Canada's largest arts and music festival hosted in Montreal since 2006. The festival showcases a wide range of musical styles, bringing together festivalgoers of all kinds.

 

We present the brand's history through our brand ambassadors and have a strong presence on social media during the weekend thanks to influencer partnerships and social media campaign – having a 360 marketing campaign (radio contest, posters in metro stations near the festival and social media).
We also promoted our new product - Rosé Trevenezie IGT – and communicated the environmental commitment to the production of Pinot Grigio. From the rhythm of the music to the elegance of our wines, every moment was a symphony of taste and sound.

 
Festivalgoers had the chance to taste our wines under the pergola of our activation in front of the main stages. Pinot Grigio Valdadige, Rosé Trevenezie, Prosecco Superiore DOCG and Cabernet Sauvignon were available all weekend long at our wine bar as well as in the VIP section.

 
We recreated a Dolce Vita effect to recall our Italian essence under the Canadian sun.

 

Photo Credits Emma Persi Photography

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